The star of such mega hits as Bajrangi Bhaijaan, Karan Arjun and Dabangg. Salman Khan has now decided to branch out by launching a series of smartphones. Apparently, the actor has been toying with the idea for the past couple of years and he has now decided to invest in this new business project that has reportedly been titled Being Smart.
Salman Khan will also hold majority of the shares in the company either through him personally or his family and is currently in search of other investors. It has been learnt that the actor is taking time out to build the operational management team for Being Smart products.
The smartphones in question will be launched on the lines of Chinese brands like Oppo, Vivo, Xiaomi among others and will be made available to the middle class at a price range of below Rs. 20,000
The BeingSmart smartphones will initially be sold online and later through strategic partnerships with a few large cellphone and electronic retail chains. They may also be sold in Being Human stores. A small group of executives, along with members of the Khan family, are working out the details, the executives said.
Salman Khan is hands on into the project and is planning to launch the latest series of smartphones by the end of this year before the festive season starts.