CyberMedia research has just released the numbers for Indian mobile phone market and results are surprising and shocking as well. In report, CMR said that several Chinese brands are dominating market like Xiaomi, Lenovo, Vivo, Oppo & iTel have shown 7-33% growth in smartphone market. iTel particularly has shown exceptional growth of 293% on a small unit base!
As per the report a total of 6.18 Crores mobile phones were shipped in 6 months of 2017. Now as the Jio feature phone poses a threat to feature phone markets, feature phone brands in India have pushed their shipments as much as possible. Jio feature phone is going to be available in quarter 3 of the year & beyond.
It’s worth notice that Chinese brand Xiaomi is the ace performer in Indian market as it stands on the second place in Indian smartphone market and not only that but it has also helped India revive sub-6k market. 4000-6000 Rs smartphone segment registered 55% sequential growth till June 2017 and Cyber Media Research claims that this market segment will gain a lot more momentum in coming days.
Thomas George, SVP & Head CMR while sharing some insights of the report said, “As Smartphones complete its first decade in India, Samsung will continue to enjoy the market leadership, 6th time in a row. He, however, cautioned that though it will continue to leverage the offline physical reach and access, there has to be a clusterised strategy for each of the geo-markets in the country Samsung will have to adapt.”
As 150-160 Million smartphone users currently have 4G handsets while remaining 200 Million users have 3G handsets, 8000-10000 Rs segment will also have a bounce as they will want to shift to 4G phones soon. Foxconn owned Rising Star India Pvt. Ltd., overtook Samsung as the No. 1 ODM for Smartphones making phones in India. However, Samsung continues to be the overall leader ODM in the country.
As online buyers are increasing substantially, it’ll be interesting to see which brand rules the market in remaining quarters of 2017.