A billboard of a condom ad featuring Sunny Leone, has caused outrage in Gujarat. The ad for Manforce preaches safe sex during Navratris but the ad has misfired for the brand and the actress.
The advertisement, which features in Gujarati, says: ‘Aa Navratriye ramo, paraantu prem thi’ (Play this Navratri but with love). Loosely translated in Hindi, it would mean: ‘Khelo magar pyar se’.
Sunny is the brand ambassador of the Indian condom brand, Manforce. According to a report in a leading daily, a city-based group organized a protest against the advertisement and demanded that the hoardings be removed. In fact, Narendra Chaudhary, the president of Hindu Yuva Vahini has gone on record and said: “The message in Gujarati on the hoarding reads ‘Aa Navratri a ramo, parantu premthi’ – Play but with love, this Navratri. The insinuation on the hoardings from a condom brand insults the religious sentiments of Hindus.”
Here’s what Twitter had to say on the matter.
— Netra Daoo (@onlyonenetra) September 18, 2017
Manforce Condoms actually trying to cash in on Navratri, they have equated Dandiya playing with sex. Wonderful. pic.twitter.com/sby8xaq3Cd
— Mitra Joshi (@mitrajo) September 19, 2017
Nonsense this is time for sex so enjoy safe sex is all they r saying we r hypocrites as always
— manoj kumar (@kamdev) September 19, 2017
I don’t find anything bad in it.. logically it’s good to make people aware about the importance of precautions during the festivals
— ?? Payal Kukreja (@pkukreja2989) September 19, 2017
Manforce specially advertises its Condoms in Navratri, thus promoting Navratri a festival of Free Sex instead of worshiping women’s strength pic.twitter.com/q2tL8rnwtF
— Rajesh Chanasana (@TheRajeshjk9) September 18, 2017